General Morphology was developed by Fritz Zwicky, the Bulgarian-born, Swiss-national astrophysicist based at the California Institute of Technology. Among others, Zwicky applied Morphological Analysis (MA) to astronomical studies and the development of jet and rocket propulsion systems.
In order to apply morphological analysis to product design, we simply identify the critical functions in our function structure diagram and then identify many different solutions for each function. The results of this research are compiled and presented in morphological chart. A morphological chart has the critical sub functions listed across the 1st row and then each column contains the different solutions for each critical function.
Tip: once you have found different solutions for (sub) challenges, you can use randomness to combine different solutions to achieve a more innovative and complete solution.